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This site states the following, "Nevels Precision Machining, LLC NPM." We noticed that the web page also stated " Is a leading Dayton Ohio machine shop providing superior machined parts crafted to exceed customer requirements for product quality, price and customer service." It also stated " Uses state of the art modern CNC equipment including lathe, turning, tooling, milling, and machining. We employ an on-time delivery workflow which helps reduce your inventory costs. As a Dayton-based company, NPM. NPM offers these key customer advantages. On-time delivery for reduced inventory costs." The header had cnc machine as the highest ranking keyword. It was followed by lathe, cnc, and machine shop which isn't as ranked as highly as cnc machine. The next words the site uses is milling machine. cnc machinist was also included and might not be seen by search crawlers.